Evidence on behavioural targeting

In thinking about the shift towards online promotional activity, one of the perceived benefits to marketers is the potential for using information about a user’s web browsing behaviour to target adverts based on likely interests. However, such benefits can raise potential privacy concerns amongst users. So-called behavioural targeting can be shallow (using cookies) or based [...]

Zittrain on Apple

We cite Jonathan Zittrain’s work extensively in Chapter 5 of the book. Here’s an excellent critique in the Financial Times written by him recently, which sets out some thought-provoking questions for Apple enthusiasts.