Evidence on behavioural targeting

In thinking about the shift towards online promotional activity, one of the perceived benefits to marketers is the potential for using information about a user’s web browsing behaviour to target adverts based on likely interests. However, such benefits can raise potential privacy concerns amongst users. So-called behavioural targeting can be shallow (using cookies) or based [...]

Google this…

Google has been developing its Privacy Center for nearly a year now. Launched in November 2009, the latest and arguably most useful feature of the service is Google Dashboard. The dashboard displays for many (but not yet all) Google services all the privacy settings and publically shared data for an individual user. Says Google: “The [...]