Evidence on behavioural targeting

In thinking about the shift towards online promotional activity, one of the perceived benefits to marketers is the potential for using information about a user’s web browsing behaviour to target adverts based on likely interests. However, such benefits can raise potential privacy concerns amongst users. So-called behavioural targeting can be shallow (using cookies) or based [...]

Copyright? Who wants to know?

A refusal in January 2010 by the Minister of State for Business, Innovation & Skills to share the paperwork on the Anti-Counterfeiting Trade Agreement with British MPs indicates how sensitive the discussion on cross-border copyright issues have become. It”s common practice, says David Lammy, to keep such negotiations confidential. But some (notably Chris Williams writing [...]

Net neutrality: not a neutral issue

A short, but effective, defence of net neutrality by Nicholas Economides of the Stern School of Business, can be found in the Financial Times. The gist is that, by following the ‘golden rules’ of regulation (non-discrimination and transparency), the potential for innovation can be enhanced.