A word from our sponsor

Speaking at the recent Nielsen Consumer 360 conference, Facebook COO Sheryl Sandberg had lots to say about social media, brands and communities. The link contains a video clip of Sandberg’s speech and provides some useful insight into the further commercialisation prospects of Facebook.

“Facebook more important than family”

In an interesting (if not necessarily enormously scientific) survey conducted for National Family Week in the UK, 28% of 8-15 year-olds cited social networking sites as the most important thing to them. Such sites appear to be more important for girls than boys. The suggestion is that parents underestimate the  importance of such sites. So [...]

Twitter and productivity

According to a small survey (1,400 people) undertaken by IT Services and Technology company Morse, twittering workers ‘waste’ £1.4bn a year, with 57% of respondents using social networks for an average of 40 minutes each working day. You can find the report written up in the Financial Times, and I’ll post the direct link to [...]