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The real story on newspaper circulation

The conventional wisdom has it that newspaper circulation is in terminal decline, thanks to the Internet. There is considerable debate about possible business models, ranging from free online/charge for hard copy, to charge online/free hard copy to everything in between, including micropayments. It’s always useful to go back and look at the data. Here’s a link to a blog entry which graphs the Audit data for US newspaper circulation since 1990. It makes for fascinating reading. Look at the Wall Street Journal. And the New York Post. What do you take from this ‘longer term’ view?


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