About the authors

Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and a Fellow in Retail Marketing at Green Templeton College. He first joined Oxford University to work with UK food retailer Tesco on the application of new information technology, following time spent at the University of Edinburgh, with Coca-Cola, and at the University of Newcastle-upon-Tyne. He has spent time as Visiting Professor at the Amos Tuck School of Business Administration at Dartmouth College.

A geographer, urban planner and retailer by turn, he now teaches and researches in the areas of retailing and technology, retail and services marketing and retail planning and development. He has published and spoken widely on all these subjects. He is a member of the Editorial Boards of the International Review of Retail, Distribution and Consumer Research and the International Journal of Retail & Distribution Management. He is Editor of the Journal of Targeting, Measurement & Analysis for Marketing. He regularly features on television and radio news and consumer affairs programmes. As Academic Director of the Oxford Institute of Retail Management, established in 1985, he is actively involved with Oxford’s commercial clients in the retail, financial and leisure services sectors and, as a faculty member of SBS, teaches marketing and retailing on Oxford’s undergraduate, MBA, BA and MSc programmes.


Christine Cuthbertson
, author of Chapter 10 of the book, is a Senior Research Associate of the Oxford Institute of Retail Management. Her main role is as managing editor of the Retail Digest – a publication that provides retail practitioners, analysts and academics with worldwide perspectives and authoritative insights into the retail industry. She writes regularly for the Retail Digest, providing comment, interviews and store showcases. Christine is also involved in some of the research activities of the Institute, for example in the BCSC-sponsored project focused on future retail business models.

Christine’s background is in information systems management and social science research. Prior to joining OXIRM, Christine held lecturing and research posts at the universities of East London, Bournemouth, Cranfield and Reading. She has been a visiting lecturer at the universities of Southampton, Bedfordshire and Oxford Brookes, among others.

Christine’s undergraduate studies were in information systems, before gaining an MSc with distinction in Social Science from the University of Southampton. She is currently reading part-time for a DPhil in the Department of Education, University of Oxford, supervised by Prof. Ingrid Lunt. Christine’s research centres on research, education and practice in UK business schools.


Malobi Kar
, author of Chapter 8 of the book, is a Research Associate of the Oxford Institute of Retail Management. She has been working on research projects with AMDOCS, for the Association of Charity Shops and on the Retail Development in India project. As a member of the OXIRM team, she has been involved conducting and facilitating a number of Executive Education Programmes within the Said Business School and these include the Sainsbury Leadership programme, Oxford Scenarios workshop, SOK (Finland). She has also undertaken teaching responsibilities for 3rd year undergraduate students.

She has experience in working with retailers such as John Lewis, Sainsbury’s and global companies such as AMDOCS in her capacity as a researcher and consultant. Dr. Kar has also collaborated with Manchester Business School on research projects focusing on customer management.

Kar completed her doctorate from Manchester Business School, University of Manchester in 2006. She has an MBA from the University of Leeds and a First Class  Bachelor’s Degree in Sociology from Presidency College, University of Calcutta, India. Her most recent research has been in the area of international retailing focusing on the development of scenarios for retail development in India.


Wojciech Piotrowicz
, author of Chapter 3 of the book, is a Senior Researcher at the Saïd Business School. His research expertise is in the areas of performance measurement and evaluation of supply chains and information systems. Currently he is a member of the EU-funded BestLog project research team.

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