Location, location, location

Two developments in the market now mean that location-based e-business services are now ripe for development. These are the growth of GPS capability in handsets and the exponential growth of free of cheap downloadable third party applications and mobile web interfaces being designed increasingly as part of an integrated go-to-market package, rather than as an afterthought or experiment by firms. Analysts Gartner estimate that some 29% of new phone handsets will include GPS in 2009. And at the time of writing, some 100,000 applications have been developed in the iPhone App Store with over 2bn total downloads.

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